In 2023, we were tasked with developing a launch campaign for the Transpennine Route Upgrade (TRU), a significant infrastructure project on behalf of Northern, Network Rail, TPE and The Department for Transport.

So we launched our multimedia marketing campaign ‘On track to Better’ across digital, TV, radio, digital billboards, display, social, PPC and in-station advertising. It’s the first campaign to promote the multi-billion-pound programme.

At the heart of the campaign is the idea that all of these big and small improvements will benefit everyone across the network. And to bring that ‘big and small’ thought to life, we created beautiful model worlds with the help of director Tom O’Meara at Passion Pictures.