The rebrand and relaunch of TalkTalk was a moment for the brand to get back to its roots as the original broadband challenger and shake up a static category.

People expect every provider to be more of the same - but TalkTalk are built to smash connection expectations with a better way to Wi-Fi built around actually putting customers first.

A new identity reinvigorated the brand as a fearless, feisty and fun voice in the market, brought to life with an electric green and coral pink colour overhaul, plus a suite of new brand assets. And most importantly, a refreshed logo.

With all that in place, we developed a new brand line: Now you’re TalkTalkin’. A simple, memorable, repeatable and totally ownable line that sums up all the ways TalkTalk surpass expectation with surprisingly better propositions, processes and products. A conversational reaction with a branded twist. Both an earworm and a punchy statement of intent.

A new platform, new identity, new attitude. Now you’re TalkTalkin’.