Virgin Money wanted to challenge perceptions that the banking sector is dry and transactional, by positioning money as something you can squeeze more life from.

Building on Virgin Money’s “Add extra to ordinary” brand proposition, we launched an emotive multi-channel campaign, with bold, vibrant and distinctively ‘extra’ photography, bringing to life the feeling of getting more for your money. Whether that’s through feeding your wanderlust with epic travel perks, making the most of your money with cashback and savings, or living the good life with rewards across the Virgin family.

The campaign also featured a 30-second radio spot voiced by actor and comedian Doon Mackichan, which further builds on the concept of adding a little extra sparkle to everyday life with Virgin Money.